Food & Entertainment, a Limited Liability Company, are primarily engaged in the operation of food service outlets through international franchises. Established in the 2000, the Company has evolved rapidly from a single franchise in 2002 to a leading food service company with a footprint of 8 global premium brands and local trademarks, distributed across more than 230 outlets. The range of brands is diverse, targeting different segments including bakery, coffee shops, and casual dining brands. As a member of the Fawaz Alhokair Group, Food & Entertainment are strongly positioned to benefit from access to prime landmarks with heavy commercial and residential density.
The Company’s success still continues to be driven by three key factors; firstly, an experienced management team with extensive knowledge within the food and beverage industry; second, reputable shareholders with unparalleled access to prime malls and prestigious locations; and thirdly, a portfolio of well recognized and diversified international brands. Long standing, established relationships with key global brands and our franchise partners has meant development agreements have been successfully renewed multiple times, for brands including Cinnabon and Seattle’s Best Coffee.
As of October 1st, 2015, the Company employs more than 2,500 employees and as part of the Company strategy, it has embraced the training and employment of qualified Saudi nationals to fill key positions in stores operations and management. The Company’s vision is to be “the Kingdom’s market leader in the food sector, through providing a memorable guest experience, taking care of its staff and rewarding its shareholders”.